SEO

SEO stands for "Search Engine Optimization," and it means the practice of improving a website's technical configuration, content relevancy, and link popularity so that its pages may be easily found by search engines.

Its aim is to enhance your website's ranking in search engine results pages. Remember that the higher up on the front page your website is, the more people will see it.

It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other.